One definition of strategy is, “the science of combining and employing means of war in planning and directing large military movements.” While social media marketing is less about war and more about sharing, collaborating and promoting, strategy indeed plays a role in the success of your social business endeavors. Learn six requirements to ensure a solid content strategy, yielding useful business results.
#1 Create a Plan
Know where you are going before you get there. Implement a team calendar to help keep everyone in sync with the overall editorial calendar and promotional plan. Keep important events, campaign happenings, press releases and other newsworthy, scheduled shareable content here. This enables consistent messaging and more impactful promotions.
#2 Maximize Reach & Relevancy
Further increase the impact of your promotions by creating content that will resonate with your online community. To do this, you need to know your community and provide them with relevant content. Share things that are interesting and engage in real-time conversations, making your message and brand have further reach.
#3 Tell A Story
Always incorporate creativity into your storytelling. Creatively telling your story helps communicate company culture, makes content more interesting and aids in consistent brand communications. Leverage the proper tools within each social platform to enhance your story.
#4 Tactically Implement
Here’s where strategy really counts. Once you’ve created great content, share and repurpose it in as many relevant locations as possible. This helps with efficiency of content production and increases the potential for viral reach. Keep in mind the need for relevancy. Don’t share Instagram photos from the office boat party on LinkedIn (unless, of course, it’s part of your strategy).
#5 Embrace Change
Part of what makes social media fun is its novelty. Staying nimble allows your team to adapt, adopt and implement as quickly as the media changes. This can have a major impact on success metrics that are so important (think click through rates and web traffic). Note: successfully nimble teams are empowered – make sure your teams know their opinions count.
#6 Capture Learned Insights
Although it can be fun to do things with no rhyme or reason, for the efficiency and benefit of your social media communications take the time to perform an analysis of your results. Make it a habit to analyze campaigns and day-to-day communications. Social media thought leaders use these insights to improve bottom lines, better understand customers, increase internal productivity and stay agile in a competitive market.
What insights or requirements have you learned since launching your social communications? Feel free to add your perspective by sharing with @KrisSuss.
For additional social media articles, visit http://socialdistillery.com/.
This article was originally posted on the Hahn, Texas website http://www.hahntexas.com/work/editorial-and-trends/insights-from-the-field-6-requirements-for-social-success/.